top of page
Blurry Lights

Enabling Telecom operators to

  • Reduce churn & down-selling

  • Increase up-selling & cross-selling

Overview

An innovative productized solution for marketing, product, sales and customer experience teams

01

Automatically detect customer clusters based on churn, down-selling , up or cross-selling factors, which evolve with market and customer situations

03

Personalize real-time inbound interactions while nourishing CRM, RTM, web/apps with personalized customer profiles and actions

02

Continuously design and pilot personalized commercial and care outbound actions targeting specific customer micro-segments identified through these clusters

04

Track, report and improve the business impact of these actions on churn and ARPU dynamics, with customer feedback on actions 

Lifetime Analytics offers an end-to-end solution, but each of the four modules can be used independently - based on operators needs and existing systems.

Product features

Cluster discovery

Cluster discovery

Play Video
Discover Clusters
  • Automatic generation of customer clusters for churn, down-selling, up-selling & cross-selling

  • Factor analysis & comparison with test groups

  • Root cause analysis based on multiple factor combinations

Design actions
  • Create targeted commercial and care actions 

  • Select a sub-group or micro-segment of customers to be targeted by each action

  • Validate actions with the business case simulator 

  • Integrate actions with CRM, marketing  and campaign management tools