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Enabling Telecom operators to

  • Reduce churn & down-selling

  • Increase up-selling & cross-selling

Overview

An innovative productized solution for marketing, product, sales and customer experience teams

01

Automatically detect customer clusters based on churn, down-selling , up or cross-selling factors, which evolve with market and customer situations

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03

Personalize real-time inbound interactions while nourishing CRM, RTM, web/apps with personalized customer profiles and actions

02

Continuously design and pilot personalized commercial and care outbound actions targeting specific customer micro-segments identified through these clusters

04

Track, report and improve the business impact of these actions on churn and ARPU dynamics, with customer feedback on actions 

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Lifetime Analytics offers an end-to-end solution, but each of the four modules can be used independently - based on operators needs and existing systems.

Product features

Cluster discovery

Cluster discovery

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Discover Clusters

  • Automatic generation of customer clusters for churn, down-selling, up-selling & cross-selling

  • Factor analysis & comparison with test groups

  • Root cause analysis based on multiple factor combinations

Design actions

  • Create targeted commercial and care actions 

  • Select a sub-group or micro-segment of customers to be targeted by each action

  • Validate actions with the business case simulator 

  • Integrate actions with CRM, marketing  and campaign management tools

Design Actions

Design Actions

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Image by Paolo Giubilato
Personalize interactions

  • Feed in real time contact centers, shops and digital channels with personalized customer profiles

  • Recommend for each customer personalized commercial and care actions

  • Integrate with CRM, RTM, web and apps

Track action performance

  • Track and analyze subscriber contacts, acceptance and feedbacks

  • Monitor the business results of actions against control groups : survival rate and ARPU growth

  • Report the business impacts of actions : reduced churn and ARPU increase

Monitor action performance

Monitor action performance

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User testimonials

"By better understanding the fundamental causes of churn, we have the possibility of more detailed targeting of customers, where activities are completely adapted to individual segments and no longer to the entire spectrum of our clients.
"

Director of Sales Development

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Contact us

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